3 Ways Photographers Can Use Squarespace to Streamline Their Business for less than $40/month
If you’re a photographer using multiple tools to run your business, you can probably replace them using only Squarespace.
Particularly if you’re already using it to host your website, here’s how you can get the most out of Squarespace and run your whole business for less than $40/month. At least, here’s how I’d do it:
Book photoshoots with Scheduling. I like this for a couple different reasons including paid deposits, calendar integration, built-in CRM, and packages (e.g. a pregnant couple wants to purchase both pregnancy and new-born photos for a discount rate).
Use a password-protected page for clients to view/download their own photos. Simply drag your photos into a gallery and password protect your page. It would be helpful to number these if you offer prints. Advanced tip: create a template “Client page” that you can duplicate and personalize for all clients.
Use Campaigns for announcements, specials & showcases. This add-on ensures a few things: you can add subscribers to your mailing list, send emails whenever you want, market specials and input products right in your email campaign for quick purchases, and setup automations to build a machine that works for you.
Book photoshoots while you Sleep with Squarespace Scheduling
Tired of playing phone tag with potential clients or relying on third-party scheduling tools? Squarespace Scheduling makes it easy to manage your availability and accept bookings directly through your website. You can customize your calendar to show your preferred hours and days, set your own prices, and even require a deposit to secure the booking. Plus, with automatic email confirmations and reminders, you can minimize no-shows and keep your schedule organized.
Create password-protected pages for clients
Whether you're shooting boudoir photos or capturing intimate family moments, privacy is a top concern for many clients. With Squarespace, you can create password-protected pages that only authorized users can access. This means you can share proofs, sneak peeks, and final images with clients without worrying about them being seen by anyone else. Plus, you can set up unique login credentials for each client or shoot, so you can keep everything organized and secure.
Use a newsletter for announcements, specials, and to showcase your best work
One of the most effective ways to grow your photography business is by staying top of mind with your clients and prospects. With Squarespace's built-in newsletter tool, you can send regular updates and promotions to your email list, sharing your latest work and specials. You can also use newsletters to announce new services or showcase your work from recent shoots. Plus, with customizable templates and automatic list management, you can create professional-looking newsletters with minimal effort.
If you're a photographer looking to simplify your business operations, enhance client privacy, and stay top of mind with your audience, Squarespace is the perfect platform for you. With features like Squarespace Scheduling, password-protected pages, and built-in newsletters, you can focus on what you do best – capturing beautiful images – while Squarespace takes care of the rest.
Ready to see how Squarespace can benefit your photography business? Start your Squarespace Free Trial today! (You can use code MOUSHI10 for 10% off).
If you need help setting up your Squarespace website, Schedule a free consultation with our team to get personalized support and advice, or book 1:1 training to learn all you need to know in one day.
